About Paolyta

    Company Profile

    Paolyta Co., Ltd. was founded in 1956 and formerly known as Fuhua Chemical Pharmaceutical Co., Ltd. In 1961, the Company increased capital, reorganized and renamed to Paolyta Co., Ltd. to cope with business demand. Founder Mr. Chuan-Huan Chen projected the people’s demand for daily nutrition and invested in the construction of a factory covering an area of more than 6,000 pings in Xinzhuang in 1968. The Company invited medical, chemical and nutritional experts from Taiwan and abroad to develop a series of health supplements and Paolyta B drinks. Over the last 60 years, our employees have been committed with relentless efforts and uphold to consistent product quality. Our products are widely popular and trusted by the public since their launch. Our capital increased from the founding capital of NT$300,000 to NT$3.6 billion today. 

    PIC/S GMP Production Control

    Other than the previous Xinzhuang factory, the Company made a huge investment in 1988 to further improve the product by setting up a GMP factory of more than 2,000 pings in Hsinchu Industrial Park. HuKou Factory complies with Good Manufacturing Practice for Medical Products and produces Paolyta B drinks. Hukou Factory further passed the CGMP certification to improve product quality. Currently, in consideration of operational purposes, Paolyta B drinks are transferred to Quanda Factory for production, which passed the pharmaceutical PIC/S GMP standard in 2010. From the product development, raw materials purchase, to production process, each manufacturing part of Paolyta B drinks undergo rigorous quality control and quality assurance. The so-called “PIC/S GMP certification" is currently the most rigorous pharmaceutical specification recognized globally. It is a complete GMP quality control system that activates control from the early stages of product development. The system not only makes strict requirement of medicinal experience records and other detailed information but also requires on-site quality control and inspections on raw materials, substances, and pharmaceutical companies. Meanwhile, a comprehensive and periodic environment monitoring and risks assessment needs to be conducted to ensure the effectiveness and safety of medicine quality, and thereby protect the rights and interests of consumers. 
    Additionally, to cope with the scale and demand of drinks market, the Company’s affiliated enterprise built the Puli Factory in Puli, Nantou of excellent water quality, in June 1996, to mostly produce soft drinks. In mid-1998, the Company built Puli 2nd Factory and HuKou 2nd Factory to improve the planning for product lines and effectively adjust the production capacity of each factory, thereby facilitating the production and sales channels. We have improved our production line from southern to northern Taiwan, as our discerning product development and potential leads us to become a major company with comprehensive development of health drinks. In the future, we hope to constantly create innovative business concepts in multiple fields of pharmaceuticals, food and beverages, in addition to contribute to the health of people. In 2020, we built a new factory in Hukou to improve our production equipment and create the optimal production performance for the company.  
     Hukou factory was already a GMP pharmaceutical factory at the establishment and has currently passed the CGMP validation certification operation inspection from the Ministry of Health and Welfare. 

    Business Plans and Guidelines for Market Development 

    (1) Continue to establish a diversified brand image strategy.
    The Company has been targeting on different consumer groups by designing different marketing strategies and product R&D concepts. Under the principle of "horizontally increase product fields and vertically interact with consumers in-depth,” the Company improves the market channel for its products and conducts questionnaire survey for consumer preference, in order to help the products catch up with modern and changing consumer market trends in terms of marketing and product R&D, thereby increase consumer satisfaction.   

    (2) Stay ahead of trends in consumer channels and expand channel market actively 
    As the patterns of market consumption move towards health, vitality and health care, the Company will conduct response strategies flexibly in the overall planning of marketing channel, so as to utilize the company resources and operate with more efficiency. For others, developing diversified channel and strengthening survey on consumer market information will help products research and development go with consumer demand better or will continue high added-value products to enhance the product competitiveness in channels. Moreover, the utilization of changes in marketing channel and direct communication with consumers will increase the service efficiency for consumers and shorten the channeling distance, thereby meeting customer satisfaction for desire to purchase. These will be the key focus of continuous efforts from the Company. 

    (3) Expand actively of production equipment or outsourcing, reducing production costs and enhancing operation efficiency.
    In response to the gradual increase in production capacity and product lines in recent years, the Company continues to expand the scale of production line and purchases new production equipment from overseas, in order to boost the production scale and automation upgrade of the factory. To increase the production scale and reduce costs, the Company is fully dedicated to improve quality and expand production capacity or resort to outsourcing, so that the products, market, and consumers will form a virtuous cycle and interaction. This is the future direction of efforts for the Company and we believe that the proactive integration of forward-looking business plan, highly-efficient production establishment, complete expansion of channel location, and flexible marketing planning will boost the overall competitiveness. 

    Product Research and Development 

    The Company has worked on the development of four major product lines, including “medicine, energy drinks, liqueur drinks, and vitamin and nutritional supplements.” Paolyta offered food (fish floss, pork floss) and medicine (New Paolyta, stomach medicine, long-acting anti-inflammatory tablets, DAILICON, and Paolyta P, etc.) in the early days, focusing more on medicines. In 1968, when the Company launched new product, Paolyta B, it was the time when all industries thrived in Taiwan, where the market of intense labor flourished in development. Paolyta B has long been standing by the labor force of Taiwan and as appealed by Paolyta B in the AD promo of “Strength for Tomorrow,” we hope to build a solid foundation for the health of people in Taiwan and create another wave of economic miracle. Based on the foundation established by Paolyta B in 1995, we continue to launch the nutrition supplement, Man's Man, in order to provide a wider range of consumer groups through the difference in taste. 
    Paolyta stepped into the drinks market since 1996 and released "Red Apple Carbonated Beverage", "Jingcai Aloe Juice", and "Lemon C". In 1997, Paolyta launched its energy drink “Paolyta Man-New” to access a new niche in the drinks market and secures its leading position in the energy drinks market.

    In recent years, as our key products in “Poalyta B Liq.,’ “Man-New,” “Water Man-New,” and “Ice Fire” continue to break new records, our Company keeps upholding the profession and enthusiasm in product development, continuously investing manpower and capital in new products. For years, we have constantly developed the corporate brand marketing, while other management strategies for improving product plans remain the same. We are fully dedicated to upgrade our products to the market with optimal benefits through self-manufacturing by factories OEM/ODM production patterns. In addition, we adopt channel collaboration and strategic alliance to constantly expand the management value of the brand and operational performance. In 2018, we launched our glass bottle product “Ice Fire” of 14 years as the brand and changed the package with brand-new design. In 2019, we also launched the “ice fire” strawberry fruit tea in can package and released the slim can package and upgraded formula for our existing brand – “Man-New” energy drink, as well as the “Man-New EX” with new flavors, which are approaches to make our brand younger to attract different consumer groups. 
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