In our future business plan, the company's development policy is:
Continue to build a diversified brand strategy
Follow the "Lateral enlarge to the products area, longitudinal enhancement of consumer interaction" principle, so the company's products, during the marketing and product development, are closer to modern, ever-changing consumer market trends, in order to create better sales performance and brand reputation.
1.Self-concept groups:
The Ice Fire sparkling wine series (lemon, grapes and champagne flavors) is well loved by office workers, housewives and young people; in 2015 the newly introduced Ice Fire cocktail BAR series added two new flavors: Mojito and Margarita, hoping to bring a new taste experience to Fire and Ice enthusiasts.
2.Sporty-concept group:
Based on consumer trends and commodity market research, nowadays consumers increasing emphasis on maintaining health, and sports and outdoor activities are hugely popular, so in 2012 the company launched a new "Nalyta Exercise Endurance Supply Beverages", with added new endurance element of D-ribose, 18 types of amino acid and other ingredients, also in 2015 launched the "Water Man-New Vitamin B Supply Beverages" both hydrating and refreshing, and we hope that through new demands and new concepts, the company can create a new niche.
3.Functional concept group:
Man-New Series Functional Drinks have always been the best choice for restoring strength and combat fatigue for manual laborers, drivers,modern office worker, night owls or heavy workers; in 2016 with the introduction of a new products, "Paolyta 99 Oyster Clam Essence", with the appeal of "Nourishing and strengthening the body", we provide consumers with more needs satisfaction and health supplies.
4.Health concept groups:The concept of health and longevity concept products is a modern consumer trend, and business opportunities in the biotechnology market are also becoming the mainstream battlefields, so the company R&D in of health concept-related items will also be continued.